Pink. It's the new color to
wear if you're a cowboy, or a rodeo
fan. It shows support for breast
cancer research and that the wearer
is "Tough Enough To Wear Pink."
The
Pendleton Round-Up Association (www.pendletonroundup.com) is
participating in the "Tough Enough
To Wear Pink" (TETWP) campaign, an
initiative to raise awareness and
money for breast cancer patients in
our local community. Many PRCA
rodeos across the country have taken
up the TETWP campaign with
outstanding success. Therefore
the Pendleton Round-Up has
designated
Thursday September 11, 2008
as our local "Tough Enough To
Wear Pink" day. The funds
raised from this event will help
local breast cancer patients both
during and after cancer treatment.
The concept of cowboys wearing
pink may sound funny but that is
what makes "Tough Enough To Wear
Pink" so special. Pink
symbolizes courage, strength and
determination when the western
industry comes together in the fight
against breast cancer. If the
most rugged and courageous of
American icons, the American cowboy,
can wear pink to show support and
respect, ask yourself: "Are You
Tough Enough To Wear Pink?"
The TETWP campaign was the
brainchild of Terry Wheatley, a
breast cancer survivor and Karl
Stressman, Director of Special
Events for Wrangler. The
campaign was launched at the 2005
National Finals Rodeo and to
everyone's surprise all but two of
the contestants wore pink and a vast
majority of the spectators were also
wearing pink. We are all aware
there is no one that has not been
personally touched by breast cancer
and we are asking the community,
rodeo contestants, and sponsors all
to wear pink on Thursday of Round-Up
as we look forward to raising
awareness and money for our
community.
Thank you to everyone in the
community who has been a part of
this campaign and Pendleton is once
again doing what it does so well,
supporting our community! (www.pendletonroundup.com)
In 2007 Tough
Enough to Wear Pink raised $10,093
In 2006 Tough Enough to
Wear Pink raised $10,000 to support
the local Pendleton SPIRIT Program!
Help make the
2008 event even more successful!
Please consider donating to support
CCRP and our clients.
Individual contributions and
sponsorships are available.
In-kind donations are also accepted.
Visit our Donate
page for details.
